Here are a few tips designed to help you find what you need.

Don't Forget: You can click the Help button (above) for definitions and lots of more information about how our system works.

Perform Multiple Searches   eMediaSearch will generate the best overall results from a variety of different searches. For example, not all sites have submitted demographic information. You can search the system using categories and keywords to find profiles that may not have been included in a demographic search.

Understand The Demographic Search   eMediaSearch is designed to find resources with the largest percentage of its users in all demographic fields you input.

For example, if you choose Some College in the Education menu, it will return resources that have Some College as the largest percentage of their population. If you are looking for people that are have at least Some College (i.e. the target market you are seeking includes College Graduates and users with Graduate Degrees) you will have to perform these searches separately.

Age and Income   eMediaSearch looks at the total range you submit and can find overlaps in profile ranges. NOTE: It can also find resources that match minimum requirements, for example $75,000 and up. To use the search this way, you MUST use the 1,000,000 for the upper income range and 150 for the upper age range.

Review Your Targeting Search Results   The Targeting Search contains profiles that may not provide percentage breakdowns on demographic criteria, but offer targeted campaigns that can use these options. Just because the profile doesn't list demographic breakdowns doesn't mean they can't reach your target market effectively.

Don't Forget Your Comparison Report   The eMediaSearch Comparison Report feature allows you to bookmark individual profiles, helping you build a quick and easy reference list of sites that may meet your needs, as well as provide condensed evaluation profiles. It also saves your selections for future visits.